True leaders are rare. They are individuals willing to withstand the pressure and embrace the heat that accompanies doing that which has not been done before. The man responsible for bringing the Spanish language and cultural influence to the Americas was one such leader. He set sail on new, uncharted waters and helped shape the face of the Western Hemisphere as a result.
Within the network of firms, we find ourselves surrounded by true captains of this charging vessel known as “Marketing Communications.” Indeed, this astute group of leaders possesses the courage, wisdom, tenacity and vision to dedicate their lives to pursuing excellence – excellence in creating advertising messages, images and impressions that reach, influence and motivate the fastest growing consumer group in our hemisphere. In less than three decades, this group of leaders has elevated the voice of the Hispanic and English-speaking Caribbean population to a booming chorus that is being heard and commanding respect. Bridging a gap of language and culture larger than the waters chartered over 500 years ago, their work is providing choices to customers based on the honest representation of a product or service.
There is a saying that “Leaders are like eagles; you find them one at a time.” May we, as members of SJN and those who institute SJN's Code of Ethics & Standards of Practice, elicit the same honor from onlookers as the eagle. May SJN and its members reach new heights of nobility, strength and achievement that are unprecedented in our history.
George L. San Jose
Founder
SJN