The San Jose Network is the largest independent award winning international advertising and marketing network reaching Hispanic and multicultural markets in the US and Latin America.
SJN
San Jose Network
A new way of thinking
The San Jose Network is the premier marketing communications group exclusively serving complex markets.
Leveraging the power of 'Glocalization', our group of best-in-class MARCOM agencies lend local market expertise to global assignments under centralized, 'quality-assured' management in order to provide international marketing excellence.
About US
SJN is the fastest growing marketing communications network serving complex markets.
Our network is composed of 18 marketing communications firms, serving 15 countries in Latin America and representing more than $750 MM in capitalized billings.
Propelled by some of the most seasoned minds in the industry, we put into action the robust, hands-on experience garnered over our 26 year history.
We provide clients Total Market Solution, which range from shaping best-in-class strategies, to executing targeted programs at the localized level.
Vision
To capitalize on growth opportunities emerging from consolidation, globalization and marketing communications industry trends.
Mission
To accomplish unprecedented 'glocalized' marketing results for our clients, via a centrally-managed model to ensure maximum efficiency and Return on Investment.
Core Values
SJN fuels itself on passion, creativity, entrepreneurial spirit and dedication.
We are committed to our clients, our employees and the communities we reach.
We listen to our clients' needs.
We are accountable for our work, standing behind our recommendations.
We are committed to attracting the best people in our industry.
We stand behind honest marketing strategies that adhere to the basis of social responsibility.
The consumer and the community in general have the right to be well and accurately informed.
Corporate responsibility
Corporate responsibility is an essential element of our business philosophy.
The companies that compose our group abide by the same philosophy, offering services that benefit their communities and promoting events to help local charities and international associations such as the American Cancer Society, the Red Cross and Unicef.
Message from CEO
True leaders are rare. They are individuals willing to withstand the pressure and embrace the heat that accompanies doing that which has not been done before. The man responsible for bringing the Spanish language and cultural influence to the Americas was one such leader. He set sail on new, uncharted waters and helped shape the face of the Western Hemisphere as a result.
Within the network of firms, we find ourselves surrounded by true captains of this charging vessel known as 'Marketing Communications.' Indeed, this astute group of leaders possesses the courage, wisdom, tenacity and vision to dedicate their lives to pursuing excellence - excellence in creating advertising messages, images and impressions that reach, influence and motivate the fastest growing consumer group in our hemisphere. In less than three decades, this group of leaders has elevated the voice of the Hispanic and English-speaking Caribbean population to a booming chorus that is being heard and commanding respect. Bridging a gap of language and culture larger than the waters chartered over 500 years ago, their work is providing choices to customers based on the honest representation of a product or service.
There is a saying that 'Leaders are like eagles; you find them one at a time.' May we, as members of SJN and those who institute SJN's Code of Ethics & Standards of Practice, elicit the same honor from onlookers as the eagle. May SJN and its members reach new heights of nobility, strength and achievement that are unprecedented in our history.
George L. San Jose Founder SJN
Our Services
Advertising
We draw on the best creative talent in the hemisphere to create outstanding creative solutions and eye-catching campaigns, taking brands beyond traditional boundaries and entrenching them into the future.As a result, many global brands consider SJN as a center of excellence, putting us in charge of the overall creative work developed for an entire region.
Awards
Juxstaposing a results-oriented philosophy with outstanding creative ideas, we develop internationally acclaimed solutions that change the target's perception of products and brands, opening their eyes to a different reality. We are pleased to have more than 444 awards from numerous prestigious festivals.
Solutions
We offer a wide range of customized advertising solutions to our clients:
Brand Building & Positioning Strategy
Corporate Image
Communication Alignment
Creative Concept Development
Tactical Implementation & Message Design
Translations and Regional Message Adaptation
Target Market Profiling and Market Segmentation
Packaging and Labeling Decisions
Promotions and Direct Marketing
Social & Sports Marketing
Interactive Marketing
MROI Systems (Marketing Return on Investment)
clients
These are some of the companies we helped in the region:
3Com Corporation
Abbott Laboratories
American Express Company
American Honda Motor Co., Inc.
Anheuser-Busch Companies, Inc.
Arby's Restaurant Group, Inc.
Bacardi & Company Limited
Bayer Corporation
Bell Microproducts Inc.
Berlitz International, Inc.
Bosch Corporation
Bristol-Myers Squibb Company
C.B. Fleet Company, Inc.
Columbia Pictures
Doctor's Associates Inc.
FedEx Corporation
Ford Motor Company
GlaxoSmithKline plc
Guess?, Inc.
Henkel Corporation
Hertz Global Holdings, Inc.
Hewlett-Packard Company
ICI PLC
Janssen, L.P.
Kimberly-Clark Corporation
Kraft Foods Inc.
L'Oréal S.A.
Mazda Motor Corporation
McDonald's Corporation
Mercedes-Benz
Microsoft Corporation
Motorola, Inc.
Nestlé S.A.
Prudential Financial, Inc.
Reebok International Ltd.
Revlon, Inc.
Safeway Inc.
Samsung Corporation
Sara Lee Corporation
Sodexho, Inc.
The Hearst Corporation
The Quaker Oats Company
The Red Cross
Time Warner Cable Inc.
Toyota Motor Corporation
UNICEF
The Western Union Company
Yamaha Corporation
ATL/BTL
Events
Promotions
Sponsorships
Television
Digital Display
Radio
Print
Outdoor
Aerial, Mobile, Costumed, Social
Spectaculars, blogs, Vehicles, Branded Entertainment
Wild Postings, viral media, sidewalks
Live Performances, Wallscapes, , Product Integration, Street/Guerilla Marketing, Experiential/Word of Mouth
Digital Solutions
SJN's robust roster of digital agencies specialize in developing compelling cross-cultural digital content for global-scale projects.
We give the consumer what they want, where they want it, with options to get more and in the language they prefer. We embrace the reality of today's digital consumer and tap into their culture to engage them.
Capabilities
Consumers turn to the internet more and more for meaningful contact with others and we have found that they also expect deeper digital relationships with brands. We help companies grow every aspect of their digital personalities in order to encourage consumer affinity with their brands.
Services
Our experience enables us to offer expertise in many areas of online services to help our clients outperform and deliver an effective online marketing campaign.
Digital Segmentation & Behavioral Analysis
Traditional and Digital Channel Convergence Mapping
Multi-ethnic Digital Strategy & Planning
Digital Brand Strategy and Identity
Social Media Space Strategy and Identity
Word-of-Mouth Strategy and Execution
Rich Media & Digital Display Creative
Programming (Flash, Flex, etc.)
Traditional Website & Microsites (B2B, B2C)
Experiential Sites
E-Commerce Sites
Mobile Sites
Trade Show / Sales Digital Design & Execution
Digital Video Production & PPV Execution
Digital Organic / Viral Distribution
Software / Web Based Monitoring
Search Engine Marketing
Analytics & Optimization
Digital Media Planning & Buying
Webinality Creation
Media Solutions
SJN offers a full range of media planning and buying services to provide solutions tailored to each client's specific needs. We have built an in-depth understanding of country-specific needs and multi-national implementation challenges across the various media disciplines. Our bargaining power, local knowledge, integrated regional capabilities and innovative thinking together produce solutions that effectively connect clients with their consumers.
Capabilities
We combine traditional, alternative, interactive and other emerging forms of media to generate the highest return for our clients.
Our proprietary tools, trademarked processes and media lab enable companies to explore new channels, monitor media efficiency and launch unforeseen ideas in the marketplace through local dynamic operations and flexible regional programs.
To inquire about our media services and proprietary tools, please send us an email.
Services
research
Media, competitive, consumer insights
Share of voice/spending
Emerging media opportunities
consumers viewers proofing
REPORTING/AUDITING
Quality Assurance
Post-analysis
audits, traffic reportsv
Minority spending reports
STRATEGIC PLANNING
Application of insight to meet objectives
Plan optimization
Volumetrics
MEDIA BUYING
Negotiation and execution
Unsurpassed local media relationship
Merchandising/added value
Consulting
Strategic thinking is at our core. We collaborate with our clients to convert their every move into high performance and rewarding results. We mobilize the right talent at the right time to provide our clients effective marketing solutions. We use our passion and scientifically-proven methodologies to build our clients' international presence.
SJN Strategic Team
Among the benefits that SJN offers to clients is the opportunity to place at their disposal a highly- qualified team of strategic experts who have solid real-world experience and who can think creatively about complex challenges.
With resources from different backgrounds and experts across the hemisphere, we offer clients flexibility, knowledge and speed to gain competitive advantage.
At SJN, we created a culture in which knowledge is power. For us, the most demanding situations are the exciting ones.
Solutions
We offer a full scope of marketing consulting services customized to the needs of our clients:
Organizational Analysis & Competitive Landscape Mapping
Market Assessments and International Expansion Plans
Regional & Local ROI Modeling and Market Sizing
Supply-Chain Auditing & International Distribution Enhancement Programs
Product Portfolio and Product Life Cycle Management
Global Innovation Initiatives and New Product Strategy
Sales Force Integration Plans
Brand Development, Auditing and Growth Strategy
Consumer Center Analysis for Value Creation
Assessment of Potential Strategic Partners
Marketing Program Development & Audits
Result Tracking Systems & Aftermath Scenario Analysis
Clients served:
Ace Hardware Corporation
ADM (Archer Daniels Midland)
ATA Airlines, Inc.
Cobra Electronics Corporation
Disney Vacation Development, Inc.
Heftel Broadcasting Corp.
Herdez
ICON Health & Fitness, Inc.
Jockey International, Inc.
John O. Butler Company
Kraft Foods Inc.
La Croix Corp.
Motorola, Inc.
Park Corporation
Reckitt Benckiser Inc.
S.C. Johnson & Son, Inc.
Sara Lee Corporation
Sears, Roebuck and Co.
Shasta Beverages Inc.
Swift-Eckrich, Inc.
The Valspar Corporation
True Value Hardware
W.W. Grainger, Inc.
World Book, Inc.
Wyeth Pharmaceuticals
Testimonials
Below you can read our clients' comments about our work and our people. If you want to receive more information about the San Jose Network, please do not hesitate to contact us.
'SJN provided us with the solutions to our distribution and sales problems at a time when we needed it most, and helped strengthen relationships with key dealers in Mexico. Thank you for your expertise on this program.' Susan Kirchner, Sales Promotion Specialist, Radio Products Americas Division, Motorola
'Your creative and production expertise is probably the best that Herdez has ever received, and your appetite appeal is some of the best we have ever seen. Also, sales have been PHENOMENAL in selected markets . . . despite less than desirable distribution levels.' Steve Lykken, Director, Grocery Products Marketing, Hormel
'Thanks to Advertising & Marketing, SJN's affiliate in Jamaica & the Caribbean, we have not only experienced an improvement in sales, but also a clear increase in market share.' PowerTrack, Caterpillar's distributor in Jamaica & the Caribbean
Public Relations
Converting what consumers SEE and HEAR into what they FEEL and REMEMBER
SJN is one of the most established groups specializing in developing meaningful relationships between brands and their targets.
Our professionals develop compelling PR platforms, leveraging our clients' current efforts and securing targeted editorial coverage. SJN is responsible not only for the solutions provided but also for developing measurable tracking systems that tie all results back to our clients.
Services
We offer a full scope of expertise, customized to connect with the cultural nuances and discriminating demands of today's media and consumer audiences.
Media Relations and Training
Community Relations
Consumer Education
Crisis & Issues Management
Corporate & Trade Relations
Internal Client Corporate Communications
Spokesperson Selection / Management
Special Events / Relationship Marketing
PR Program Audits
Internal Corporate PR Programs
Disciplines
CONSUMER EDUCATION
Before: Consumers who knew little or nothing about our client's brand, product or service. After: Positive buzz in the press and meaningful relationships that consumers developed with our clients because of what they heard, saw and believed.
BRAND/PRODUCT AWARENESS
This kind of impact can only come from communication that goes deeper than a :30 commercial.
COMMUNITY RELATIONS
Chances are, you're doing a lot of great things with your communities. Does anyone know about it? Proudly, our clients can now answer, 'yes.'
CAUSE-RELATED COMMUNICATIONS
Fighting the good fight. Doing what's right. Unleashing the power to change lives for the better.
CRISIS & ISSUES MANAGEMENT
There are always two sides to every story. In our market, he who has the most relationships and expertise always prevails.
Strategic Boards
The SJN Wisdom. Applied. process is supported by various Strategic Boards with the purpose of providing clients with efficient solutions and best-in-class marketing communications services. The following Strategic Boards are made up of the most seasoned and acclaimed marketing communication veterans in our sector:
Creative Inner Circle
Media Committee
Strategic and Tactical Group
Committee for Systems and Procedures
Brand Development Center
Our Partners
SJN strengthens its capabilities through powerful alliances with high-performing partners. These strategic partnerships help our network's agencies provide clients with more efficient solutions as well as increase the depth and scope of services provided.
The goal is to make available the tools that will allow our affiliates to compete effectively against multinational agencies.
SJN / TAAN
In order to continue to provide the highest quality services to our clients in all markets, we entered into a strategic alliance with the TAAN network, also comprised of best-in-class, independently-owned agencies offering the same first class services as us throughout Europe and Asia. This alliance will increase SJN's footprint to a global level and broaden exposure of our affiliates.
TAAN Overview:
TAAN is one of the world's oldest, largest and most successful networks of carefully selected independent advertising agencies. Today there are TAAN member agencies operating on every continent, in more than 47 markets worldwide.
Our Group
Our network is formed by best-in-class independent agencies in the markets we serve. Our clients have access to talent from top multinational firms in lean, dynamic and best-in-market independent agencies that have years of experience working together, performing as one. We offer seamless cross-cultural and cross-border collaboration for the highest quality of work for our clients. Whether by specialty or by location, our capabilities cover our clients' needs in the entire western hemisphere.
map
Technology has made it possible for us to connect in a faster and easier manner. Please do not hesitate to contact us via email.
contact: Deborah Gibson
title: International Marketing Manager
address: Lagoon Court, Suite 212 . Olde Towne Mall.
Sandyport, West Bay Street.
P.O. Box CB-11173
Nassau, Bahamas
312.565.7000
312.565.7500
dgibson@sjadv.com
Location
SJN has access to over 87 markets in 5 continents to reach more than 3.5 billion consumers. In order to view local offices' contact information, please click on the location of your interest:
Argentina
Australia
Belgium
Bolivia
Brazil
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
Finland
France
Germany
Guatemala
Honduras
Hong Kong
Iceland
India
Italy
Japan
Kenya
Malaysia
Mexico
Netherlands
Nicaragua
Nigeria
Norway
Panama
Paraguay
Peru
Poland
Portugal
Puerto Rico
Romania
Singapore
Spain
Sweden
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
Uruguay
United States:
California
Connecticut
Delaware
Florida
Georgia
Illinois
Missouri
New York
Ohio
Oregon
Tennessee
Pennsylvania
Wisconsin
newsroom
03/12/2010 Dollars and census (Crain's New York)
02/23/2010 Independent agency networks partner to create unprecedented alliance (FoxBusiness.com)
02/23/2010 TAAN, San Jose Network enter global alliance (BtoB)
02/23/2010 Independent agency networks partner to create alliance inthe U.S. and Latin America (Portada-Online)
02/05/2010 White Sox tap San Jose Group to handle Latino PR, onlinemarketing and advertising duties
12/03/2009 Segment is key part of the "New General Market" (MediaPost)
11/18/2009 Ad agencies turn to new media (Hispanic Business)
11/08/2009 The Business Show: Multicultural Marketing
10/12/2009 Rooting for Rio ( Chicago Business)
10/09/2009 Rooting for Rio ( Chicago Business)
09/01/2009 "Reverse Transculturation" - passing fad or here to stay? (CMO Essentials)
06/04/2009 San Jose Group wins two trumpet awards for Hispanic PR programs (HispanicTips.com)
10/14/2008 The San Jose Group's TV creative spots win Aurora Awards (HispanicAd.com)
09/17/2008 Illinois targets Hispanics with new Web site (PR Week)
07/07/2008 Canceled Show's Sponsor Scrambles to Save Promo (Advertising Age)
10/01/2007 Taste Matters (Chicago Business)
11/27/2006 Firefly Joins San Jose Network (Ad Week)
11/16/2006 The San Jose Network Welcomes Creative Powerhouse (Hispanic PR Wire)
10/18/2006 San Jose Network Expands Into Atlanta (Hispanic PR Wire)
contact Us
Technology has made it possible for us to connect in a faster and easier manner. Please do not hesitate to contact us via email.
contact: Deborah Gibson
title: International Marketing Manager
address: Lagoon Court, Suite 212 . Olde Towne Mall.
Sandyport, West Bay Street.
P.O. Box CB-11173
Nassau, Bahamas
312.565.7000
312.565.7500
dgibson@sjadv.com
Careers
As a marketing conglomerate, the solutions we provide are a reflection of the quality of the people that we have in our offices.We believe in a diverse environment that reflects the markets we are dedicated to serving. If you believe that you fit into our culture, please send your resume to us or search for a job opening that may interest you.
job openings
LAGRANT COMMUNICATIONS - Account Supervisor, Public Relations
The account supervisor is responsible for the overall strategic direction and day-to-day management of activities of assigned account(s), while also managing projects and providing support for other accounts as needed. The account supervisor will report to an off-site supervisor in the Dallas, TX office. This individual must be a quick learner and while having the skills to work independently, the account supervisor will also work with other members of the firm. The account supervisor will also research material for clients; be present during client meetings and conference calls; actively participate in meetings; manage monthly budgets for account/clients; develop media materials (i.e. press releases, feature stories, media alerts, fact sheets, biographies, general correspondences and new business proposals); interact with the local, regional, and national media on a regular basis; establish and maintain relationships with community leaders and community influencers; and go above and beyond the scope of work given. The account supervisor will also manage an employee and the account(s) assigned to this individual.
Degree in Communications, Public Relations, Advertising or English.
Five to six years experience in public relations, communications, marketing or advertising.
Strong writing skills.
Knowledge of Macintosh computers.
Must be well organized, flexible, have ability to manage multiple tasks, possess adequate time management skills, self-starter, ambitious, analytical, critical thinker, active listener and goal oriented.
Ability to work with diverse communities.
Ability to work as a team player.
Bilingual in Spanish and English.
Understanding of the U.S. Hispanic market.
Relationships with Hispanic community leaders, organizations and media helpful.
Management experience a plus.
Account management experience required.
To apply, please fill out the recruitment form and specify the job title you are applying for.
Junior Executive Programs
The Junior Executive program at SJN is a flagship internship program that produces professionals ready to solve real world problems and face complex challenges.
SJN has a strong commitment to providing JEs with solid professional training. We help JEs improve their communication and research skills, enhance their team abilities, and build their cultural and emotional coefficients. In addition to overall learning, participants receive an invaluable first-hand learning experience in the field of their choice.
SJN provides a wide selection of internship opportunities:
Account Services
Strategic Planning
Market Research
Consulting
New Business
Public Relations
Media
Creative
International Business
Human Resources
Areas of Interest
SJN employs professionals with a wide range of skills and backgrounds. In the network, each team contributes to our business in a distinctive but complementary way. Depending on your expertise, you can engage in a different and exciting career with us.
Click on your area of interest to learn more.
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Account Services
The objective and strategic recommendations are forwarded from the Account Planning team to the Account Services team, which develops tactical actions that are in line with the approved strategies. The Account Services team executes approved tactical recommendations on a day-to-day basis. SJN ensures client interaction, transparency and complete agreement on each tactical area. "No surprises" and "proactivity" are the standards our team is known for.
The Account Services team manages and coordinates the following services:
Media Planning and Buying
Direct Response
Promotions
Interactive
Strategic Planning
In its most basic form, planning is the "who, what, where, when and why" decided in advanced for a given project or situation. Our account leaders clearly define objectives and then defer strategic recommendations based on the combined wisdom of indivudual experts. Once these recommendations are compiled, our governing board meets to prioritize and select which will be included in our final recommendations.
Market Research
In the marketing communications industry, market research is required at all levels. It provides the necessary knowledge and the basis for making wise, successful decisions. We are concerned with potential sales; therefore we study past statistics to be able to make future predictions. Our analysts gather data on competitors and provide the necessary information for deciding how to promote, distribute, design and price products or services. Analysts also devise methods and procedures, including telephone, personal or mail surveys, to access consumer preferences and public attitudes on various issues.
Consulting
SJN's strategic planning and branding professionals work with our clients on the front-end of the marketing process.
First the Consulting Division uses a patented system called Inside Out TM to help our clients assess their infrastructural needs, quantify their upside growth potential and lay the necessary groundwork before entering the marketplace. We then transform this intelligence into detailed, tactical plans that motivate the consumer to purchase our clients' products and services, with the largest possible return on their investments.
New Business
We know that maintaining relationships with existing clients is extremely important. However, an essential part of any business is growth and development. In turn, the purpose of the New Business aspect at SJN is to keep an eye on potential clients and new opportunities as they surface. This involves generating and qualifying leads as they come up by asking questions such as:
Do we have the right services to offer this potential client?
How can we effectively benefit the prospective client while accomplishing growth for the agency?
Public Relations
Our PR professionals represent one of the most established public relations networks specializing in reaching and engaging the diverse target publics that drive today's dynamic marketplace.
We have local power and profound regional understanding of what it takes to get clients a space on the front page or prime-time TV.
Our mission is to create meaningful, measurable and culturally relevant connections between brands and their target audiences.
Media
Our media professionals have in-depth experience in strategically planning and executing media campaigms. They know what works. In addition to experience, they have the ability to observe subtle shifts in consumer behavior and the wisdom necessary to innovate and experiment with new solutions.
Our media professionals create a unique experience for clients, developing creative media plans, executing our solutions with efficiency and applying our solid relationship with local media vendors to our clients' advantage.
Creative
The criterion for creative production is simply to prepare for creativity to happen, because it will. We have found that it is important to foster ideas in a business environment conducive to creativity, which turns our employees into innovators.
SJN is known for its very own in-house dynamic, innovative and unique creative talent. We tap into the heart and soul of the network via our creative process, the 4th Dimension , a holistic and integrated approach that discovers new ways of connecting brands and consumers to their core purpose.
The result? Effective messages that consistently deliver measurable results.
International Business
Our International Business team is responsible for coordinating all work related to an opportunity that includes more than 2 markets. Therefore, this selective group of professionals become the link between all our offices and our multinational clients.
The executives that belong to our International Business group have a deep understanding of cultural differences and a solid perspective of global branding, the competitive environment in different markets, shifts in consumer trends and above all, strong analytical and tactical skills.
Human Resources
To assure an organization's success, the Human Resource Specialist must attract and match the right person with the right position. Once employees are hired, Human Resources provides the employees with critical information and support.
This ranges from benefits and compensation to providing employees with the basic needs to succeed in their work, which in turn allows the employees to concentrate and meet clients' needs.